IQEarboardz, A Student Company

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Written by Zikhona Ngumbela, BBA-3 student

We are IQEarboardz, a student company that has just been started out by a group of eight students studying at the tertiary School in Business Administration (TSiBA), majoring in entrepreneurial leadership. We are final year students and one of our courses this year is Innovation and Knowledge Management offered by SocioNext. As part of this course we were required to start an innovative business that could change the current South African way of doing business. We came up with the idea of using earrings as a promotional tool.

An earring is not something new. It is a simple accessory. The idea to use an earring as a promotional tool was inspired by the traditional Zulu earring called the Isiqhaza (in the IsiZulu language). The Zulus use an ear plug as an earring.

We seek to create earrings that promote different organisations, political parties, sports teams and music bands etc. We do this by bringing a new and unique type of promotional item that can be worn not only by females but by males as well. The item is unique in the sense that it is an earring which is not normally used as a promotional tool and the design can be made to our customers’ specifications. As noted by the history of the Isiqhaza earring we will be offering a promotional tool that has a historically ethnic origin.

The earring can be made as per client’s specifications and customization.  This is so it can achieve the message that particular organisation wants to send across.

Our slogan says “Promoting brands, Promoting intelligence”. This is because we see earrings as a promotional space. Earrings are trendy, fashionable and easy to wear and take out.

The aim of our project is to raise funds that will go towards a student’s scholarship (which costs about R48 000 per year). As final year students who also study on scholarship, we are also using the opportunity to help the TSiBA raise more scholarships for other students.

The Tertiary School in Business Administration (TSiBA) is a private, not-for-profit business school founded in 2004. TSiBA’s mission is to be an innovative learning community that graduates entrepreneurial leaders who ignite opportunity and social change. Up to date TSiBA has had a 50% throughput rate in the degree programme versus the national average of 25% for students in three-year degree programmes in contact education.

We would like to thank The Socio next Challenge and TSiBA education for have given us the opportunity and platform to entrepreneurship.

Please support us, like our facebook page: Iqhaza IQ Earboardz, for orders email .(JavaScript must be enabled to view this email address) or Call/send a sms to 084 688 1350

Picture: Back row Bantu Hamile, Zikhona Ngumbela, Nosiphiwo Mphithi, Sibulele Zicina, Ntombovuyo Mathiso; front row Joyline Maenzanise. Not pictured: Joseph Maisels & Natheera Noor

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